Writers and published authors need to take advantage of the number one method of book selling-the Internet. The Internet is the greatest selling and marketing tool available to an author. There are many opportunities and different ways to do achieve this. Here are a few online marketing tips for new authors.
One the simplest, most cost-effective ways to reach a broad online audience with your product and urge the reader into action is social networking. I’m referring to sites and online places where people share friendship and information. I love Goodreads and I get a lot of response whenever I post an event on that site. I am signed up not only as a reader, but as an author, which gives me a profile and the ability to promote my products. Other sites such as Ning, and Plaxo are also places you can let others know about you book, blog tour, or other marketing events.
The basic techniques for marketing fiction are the same as those of marketing nonfiction, so the methods work well in either case. However, a new author needs to know her target readership. A romance book will typically draw a different type of audience than a how-to book on gardening or fishing. So, when establishing a following on social networking sites such as Facebook, Twitter, GoodReads, Ning, Yahoo groups, and other sites, search for people by reading their profiles. Look for keywords that describe or relate to the topic of your book. Look for people who read the types of books you write.
The biggest mistake authors make when attempting to market their books is going out unprepared or without having a marketing plan or the information necessary to successfully create the buzz. Many authors do not even have a Web site or blog with a point of purchase that gives the reader enough information about the book to actually make an informed purchase. An author needs to know what components are necessary to have on a site in order to compete in today’s online marketplace. This is where a marketing plan comes in handy. It takes time and consistent effort to build your following and get people interested in your book before they will take action. It’s been said that someone must see or hear about a product seven times before they will buy it. Book marketing success may not happen overnight, but you will begin to see steady progress if you stay at it. It will take you about six months to complete everything in the eBook because some of it has to be set up such as Web sites, blog tours, and social networks.
After spending several years in a corporate setting, Yvonne Perry decided to make a brave move and start her own freelance writing company. Leaving her full-time position as an administrative assistant in the sales and marketing division of a Fortune 500 company, she started her new career in 2003 with very little business experience. Today, she is the owner of Writers in the Sky Creative Writing Services where she serves as a freelance ghostwriter and editor for individuals and businesses.
By aligning herself and her company with other writers and experts in the field, Perry has networked her company to the top as a premier ghostwriter and editor in Nashville, Tennessee. She and her team stay busy on client projects such as writing media releases, ghostwriting and editing books, article writing, creating ad copy, and producing business documents. The team provides writing and editing services to individuals while offering a logical way for large corporations to outsource their writing needs. Thanks to the Internet, the company’s reputation has reached international status. With her wide variety of writing experience that includes impressive résumés, personal and professional bios, high-quality press releases and articles, as well as case studies, proposals and marketing pieces, Yvonne is ready to work with you on your next project.
For more on Yvonne Perry and a list of her books, please visit Writers in the Sky.