The Number One Place to Promote Books

Writers and published authors need to take advantage of the number one method of book selling-the Internet. The Internet is the greatest selling and marketing tool available to an author. There are many opportunities and different ways to do achieve this. Here are a few online marketing tips for new authors.

One the simplest, most cost-effective ways to reach a broad online audience with your product and urge the reader into action is social networking. I’m referring to sites and online places where people share friendship and information. I love Goodreads and I get a lot of response whenever I post an event on that site. I am signed up not only as a reader, but as an author, which gives me a profile and the ability to promote my products. Other sites such as Ning, and Plaxo are also places you can let others know about you book, blog tour, or other marketing events.

The basic techniques for marketing fiction are the same as those of marketing nonfiction, so the methods work well in either case. However, a new author needs to know her target readership. A romance book will typically draw a different type of audience than a how-to book on gardening or fishing. So, when establishing a following on social networking sites such as Facebook, Twitter, GoodReads, Ning, Yahoo groups, and other sites, search for people by reading their profiles. Look for keywords that describe or relate to the topic of your book. Look for people who read the types of books you write.

The biggest mistake authors make when attempting to market their books is going out unprepared or without having a marketing plan or the information necessary to successfully create the buzz. Many authors do not even have a Web site or blog with a point of purchase that gives the reader enough information about the book to actually make an informed purchase. An author needs to know what components are necessary to have on a site in order to compete in today’s online marketplace. This is where a marketing plan comes in handy. It takes time and consistent effort to build your following and get people interested in your book before they will take action. It’s been said that someone must see or hear about a product seven times before they will buy it. Book marketing success may not happen overnight, but you will begin to see steady progress if you stay at it. It will take you about six months to complete everything in the eBook because some of it has to be set up such as Web sites, blog tours, and social networks.

Yvonne Perry

After spending several years in a corporate setting, Yvonne Perry decided to make a brave move and start her own freelance writing company. Leaving her full-time position as an administrative assistant in the sales and marketing division of a Fortune 500 company, she started her new career in 2003 with very little business experience. Today, she is the owner of Writers in the Sky Creative Writing Services where she serves as a freelance ghostwriter and editor for individuals and businesses.

By aligning herself and her company with other writers and experts in the field, Perry has networked her company to the top as a premier ghostwriter and editor in Nashville, Tennessee. She and her team stay busy on client projects such as writing media releases, ghostwriting and editing books, article writing, creating ad copy, and producing business documents. The team provides writing and editing services to individuals while offering a logical way for large corporations to outsource their writing needs. Thanks to the Internet, the company’s reputation has reached international status. With her wide variety of writing experience that includes impressive résumés, personal and professional bios, high-quality press releases and articles, as well as case studies, proposals and marketing pieces, Yvonne is ready to work with you on your next project.

For more on Yvonne Perry and a list of her books, please visit Writers in the Sky.

Burned Bridges is Done

Hello, Everyone,

Thanks for being so patient.

My novel Burned Bridges is completed and it’s sitting comfortably in my editor’s hands. It will make its release date and I’m working with my PR Agent on the marketing.

I’m so excited and so exhausted, but I’m ready to get back to Criminal Lines and Mentoring Your Muse. I didn’t realize how much I missed it until I opened up my blog and WinJournal.

There will also be a Crime Writer’s Panel on November 2nd with the best investigators in law enforcement and forensics. A post on the free workshop and their information will be up this weekend.

A lot of work but that’s the way I like it.

Take care.

How to Write and Present a Good Speech

As a writer or author you may be asked to speak about your book or business either at a book signing or networking meeting. As a business owner, you may have to make a training presentation about the new policies or practices you are setting. It is important to know how to give a good presentation.

A good speech or presentation begins by knowing your audience. By curtailing your talk and content to the needs of the listeners you automatically have their attention. Before you start writing your speech, ask yourself a few questions:

  • Who is my audience-are they mostly male, are they young, or are they professional businesspersons?
  • What are their needs/pains/challenges?
  • What do they want/need to hear?

Use Both Doors

Consider what the audience will hear and what they will see in your presentation.

Your content should be value-rich and contain your original thoughts, ideas and opinions. Be sure to do your research and give statistics to back up your information. This makes your talk more credible and people will see you as an expert on the topic. Use stories to illustrate your point and remember to use words that paint pictures in people’s minds.

When you present the speech, you will want to use appropriate hand, facial and body gestures as well as voice inflection to keep the attention on what you are saying. Monitor the audience’s response. Are they nodding, smiling or sitting up in their seats or are they yawning, looking around the room or talking to one another?

Organization

Make sure you have a catchy opening. A joke, question or story is a good way to open your speech. It sets the tone and grabs the attention of everyone in the room. Then give a short synopsis of what your speech is about. If you say you are going to give three tips about how to do something, be certain you include those three points and make a deliberate transition from one to the next. The ending should summarize your thesis and remind the listeners of the three (or more) points you made, then wrap up with something funny or that provokes an emotion. Give a “take-home” point or call to action so the listeners think about what you have said later on.

Dress for the Occasion

Try to dress one notch higher than you anticipate your audience will. For example, if your audience is going to be wearing suits and dresses, you don’t want to show up wearing jeans-dress to match their attire. If the audience will be wearing medical scrubs, then wear corporate casual clothes.

Get some training

If you are totally uncomfortable making a training presentation or speech to a group of people, you might consider taking some acting or speaking classes. I have been in Toastmasters (http://www.toastmasters.org) for three years and have found the practice I get in a non-threatening, educational environment very beneficial for speaking in public, making presentations or speaking one on one with a client. Not only are my thoughts more organized and my speech concise and well-articulated, I have gained confidence-not to mention great friends and networking acquaintances.

After spending several years in a corporate setting, Yvonne Perry decided to make a brave move and start her own freelance writing company. Leaving her full-time position as an administrative assistant in the sales and marketing division of a Fortune 500 company, she started her new career in 2003 with very little business experience. Today, she is the owner of Writers in the Sky Creative Writing Services where she serves as a freelance ghostwriter and editor for individuals and businesses.

By aligning herself and her company with other writers and experts in the field, Perry has networked her company to the top as a premier ghostwriter and editor in Nashville, Tennessee. She and her team stay busy on client projects such as writing media releases, ghostwriting and editing books, article writing, creating ad copy, and producing business documents. The team provides writing and editing services to individuals while offering a logical way for large corporations to outsource their writing needs. Thanks to the Internet, the company’s reputation has reached international status. With her wide variety of writing experience that includes impressive résumés, personal and professional bios, high-quality press releases and articles, as well as case studies, proposals and marketing pieces, Yvonne is ready to work with you on your next project.

For more on Yvonne Perry and a list of her books, please visit Writers in the Sky.

Burned Bridges Book Trailer

Things are finally looking up for paralegal, Traci Collins. That is until her new best friend, Olivia Durning, confides in her about a dreadful secret far worse than she could imagine.

Sealed by their new bond, and unaware there is more to the secret than what she was told, Collins feels compelled to keep quiet about a fantasized murder that explodes into reality.

Traci turns a blind eye until she receives a text from someone determined to use her as bait and force Olivia to make good on a past promise.

Now she will have to decide between her freedom and the friend she vowed to protect, before any more bridges are burned.

Public Speaking – Six Things to Be Aware of When Making a Presentation Or Giving a Speech

Sometime in your career you will be asked to give a talk. It may be in a small meeting of peers and coworkers or it may be in front of a large audience of strangers.

Here are six things to be aware of when making a presentation or giving a speech.

1. Grammar – Use correct grammar. Duh! Of course we need to use correct grammar but you would be surprised at how many times I’ve heard people use verb tenses that don’t agree with the subject of the sentence. Write out your speech beforehand and read it aloud a few times. This will help you catch most of the mistakes privately. Ask a roommate or friend to listen to the speech and give you feedback or note any grammatical errors.

2. Filler Words - Unnecessary words that do not help convey your point can be distracting. Avoid the use of “uh, ah, you know, like, and I mean.” In order to avoid run-on sentences, insert a one-second pause between sentences instead of using “and” or “so” to connect two or more sentences. Take a short breath between longer sentences, and allow your audience to take in what you have said. Articulate clearly and pronounce words correctly. Before you take the stage practice saying any difficult words you plan to use.

3. Body Language - By this, I am referring to unintentional cues you give such as looking at your notes, not making eye contact, slumped shoulders, hands in pockets jingling money, or slouching on the lectern. Practicing in front of a mirror will help you discover your own quirky movements.

4. Gestures - These are intentional movements you use to make a point or illustrate the importance of a word. Make your gestures large enough to be seen by the person sitting in the back of the room. Step away from the lectern when using the lower part of your body; otherwise your movement will not be seen.

5. Vocal Variety - Avoid monotone and jazz up your presentation by varying your tone (emphasis or emotion), pitch (high or low voice), and rate (fast or slow). All these help keep an audience interested in what you are saying.

6. Your Topic- Your focus should be on your audience. An interesting topic is important, but should be relevant to your listener’s needs. Prepare ahead of time. Write key points on small 3×5 note cards to remind you of what is next. Only use them if necessary.

7. Props - Not every presentation will have or need props. However, visual aids and paper handouts make a talk more interesting, help the audience follow along and give them notes, email addresses or website URLs to refer to later.

I know this is a lot to remember-especially for a beginner. You may want to start by giving your presentation at home by focusing on only one aspect at a time. Go through your presentation the first time listening for grammar usage and filler words, then go through it again noticing body language and gestures; on the third time through pay attention to your voice. By the time you have gone through your speech the fourth time, you will feel at ease, know your material well and be able to manage props effectively.

After spending several years in a corporate setting, Yvonne Perry decided to make a brave move and start her own freelance writing company. Leaving her full-time position as an administrative assistant in the sales and marketing division of a Fortune 500 company, she started her new career in 2003 with very little business experience. Today, she is the owner of Writers in the Sky Creative Writing Services where she serves as a freelance ghostwriter and editor for individuals and businesses.

By aligning herself and her company with other writers and experts in the field, Perry has networked her company to the top as a premier ghostwriter and editor in Nashville, Tennessee. She and her team stay busy on client projects such as writing media releases, ghostwriting and editing books, article writing, creating ad copy, and producing business documents. The team provides writing and editing services to individuals while offering a logical way for large corporations to outsource their writing needs. Thanks to the Internet, the company’s reputation has reached international status. With her wide variety of writing experience that includes impressive résumés, personal and professional bios, high-quality press releases and articles, as well as case studies, proposals and marketing pieces, Yvonne is ready to work with you on your next project.

For more on Yvonne Perry and a list of her books, please visit Writers in the Sky.

Authors Must Learn to Sell What They Write

I came across this article written by Yvonne Perry and she gave me permission to repost it here.

Many a writer aspires to be a published author-by any method whether self-publishing or being accepted by one of the “big six publishing houses,” such as Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, or Simon & Schuster, or one of their imprints (subsidiaries). What most new authors don’t realize is that once a book is published, it requires a lot of time, effort, and money to market it. The book, like any other product other than toilet paper, won’t sell itself; it has to be presented to its target market over and over.

Promoting a book can become a lot like owning a business. I learned this the hard way when I published my first book in 2005. I knew little about book marketing at the time, so the book didn’t start selling until two years later when I published my second book. That’s when I paid a publicist about $3,000 to do my book marketing for me.

The mistake many newbie authors make is becoming too attached to their book and not allowing others to critique it or suggest changes for improvement. Another error is not having a professional editor help them develop the book or at least provide a copy edit. Most authors assume this service is too expensive and will skip this very important step in bringing a book to the market. I’ve heard things like: “I had my friends proofread my book and they didn’t find any errors,” or “My cousin is a high school teacher and she said it is a great book.” That’s like going to the dentist to buy lip gloss! Even an English teacher cannot provide the same level of editorial assistance that a book editor can. Because an editor knows the book industry and the reader market, he or she can offer consultation about publishing methods and important tips about what makes a book appealing to readers. That’s in addition to having extensive knowledge about various style guides, acceptable word usage, character development, transitions, making dialogue work, formatting, and being able to assist with publisher query letters and book proposals.

A book is a product and must be sellable. It’s not just about packaging. A poorly-written book,with a so-so cover, or an ambiguous title/subtitle that lacks keywords is not as marketable as a page-turner that jumps off the shelf and causes the reader to say, “This is just what I’m looking for.” That reader becomes a fan and automatically starts helping you promote your book via word of mouth. If I don’t enjoy a book, I won’t write a review (at least not a positive one) or recommend the book to others.

I had a “first” last week when an author I am working with told me he wasn’t sure he was ready to be an author because of the time he would need to spend marketing his book. Usually, new authors have no idea of the amount of time and energy involved in successful authorship. I recommend authors do as many of the following things as possible:

• Create a marketing plan
• Maintain a blog specifically for the book
• Get domain names and build a Web site for the book
• Query to obtain radio and TV interviews
• Be available to record radio and TV interviews
• Create promotional videos and post them to YouTube and other social sites
• Conduct a book tour (in-person or online)
• Participate in the launch of other authors’ books
• Do an Amazon launch campaign
• Write and send media releases
• Write and post articles to online article directories
• Write and send articles to print magazines
• Participate in online forums pertaining to the topic of your book
• Social marketing such as Facebook or Twitter
• Comment on and link to other peoples’ blogs

In an age of social marketing, authors are able to befriend and interact with their readers. This allows an author to build the buzz while still writing a book. Many authors spend as much time writing and marketing their books as they do marketing them.

After spending several years in a corporate setting, Yvonne Perry decided to make a brave move and start her own freelance writing company. Leaving her full-time position as an administrative assistant in the sales and marketing division of a Fortune 500 company, she started her new career in 2003 with very little business experience. Today, she is the owner of Writers in the Sky Creative Writing Services where she serves as a freelance ghostwriter and editor for individuals and businesses.

By aligning herself and her company with other writers and experts in the field, Perry has networked her company to the top as a premier ghostwriter and editor in Nashville, Tennessee. She and her team stay busy on client projects such as writing media releases, ghostwriting and editing books, article writing, creating ad copy, and producing business documents. The team provides writing and editing services to individuals while offering a logical way for large corporations to outsource their writing needs. Thanks to the Internet, the company’s reputation has reached international status. With her wide variety of writing experience that includes impressive résumés, personal and professional bios, high-quality press releases and articles, as well as case studies, proposals and marketing pieces, Yvonne is ready to work with you on your next project.

For more on Yvonne Perry and a list of her books, please visit Writers in the Sky.

Guest Blogger Ami Hendrickson: I’m Not Famous. I’m Working.

“I keep forgetting that you’re famous,” a friend recently said.

 “I’m not,” I told her after I finished snort-laughing. “My clients are.”

(Of course I wasn’t mobbed by screaming fans. That rarely happens – and then, only when I’m mistaken for someone else. The incident that occasioned this comment was me remarking that I don’t post current pictures of my family online. Fame has nothing to do with it. It’s a matter of valuing my privacy. But I digress…)

I got my first book deal by nearly killing someone. Though that book project led to several others, manufacturing near-death experiences are still not a method I would recommend to writers trying to break into the industry.

I had a horse who was…difficult. I grew up riding and training horses for a professional breeding facility. I have trained hundreds of horses. This one, however, kicked my butt.

Dyfed had the attention span of a gnat and at times I seriously questioned his intelligence. At others, I questioned mine for continuing to work with him.

Dyfed’s ace-up-his-sleeve was “ditching.” When asked to walk or trot under saddle, he would grudgingly comply. When asked to canter, he would try a whole arsenal of annoying tricks, including bucking and balking, before finally cantering. Then, he would speed up, setting his head and neck like concrete so he couldn’t be steered or stopped, start running flat out – and throw himself on the ground.

The first time this happened, I thought the horse had stepped in a hole. I hand walked him back to the barn, ignoring my own aching body, feeling culpable, searching him for any lameness. When the ditching began happening with frightening regularity, I called in veterinarians, chiropractors, and acupuncturists. Dyfed repeatedly got clean bills of health. I consulted horse training friends and knowledgeable professionals, but came up with nothing actionable. So I got wimpy and stopped cantering the horse. I seriously considered putting him down because he was too dangerous to ride and I couldn’t in good conscience sell him to someone else.

As I was nearing the end of my rope, and Dyfed’s time was running out, a friend met an up-and-coming young horse trainer at an equine expo and booked him to give a training clinic at her farm.

He came to Michigan from Texas, a young Australian with an accent so thick you had to pay attention to every word just so you could decipher what he said. Early on the first day a woman tried to explain to him what her horse was doing wrong. He shut her off mid-rationalization with a short “No excuses, Mate. Don’t tell me what the horse can or can’t do. Just get out there and work.”

He was so adamant that we not make excuses for our horses’ bad behaviors that he didn’t even want us to waste time telling him what those behaviors were. If we just did the exercises he showed us, he said, the unwanted behaviors would go away.

And he was right! The horses all responded quickly to his techniques when we worked them on the ground. Then it came my time to ride. Dyfed walked and trotted with no trouble.

“Lope him off, Mate,” the clinician instructed, using the Western word “lope” for “canter.”

So help me, I couldn’t. I just couldn’t make myself do it. I tried, but my heart wasn’t in it. The horse realized this and speed-trotted around the ring with me jackhammering on his back.

“No, no, no,” the clinician instructed. “Get off. I’ll show you. You’ve got to get the handbrake off.”

He jumped on my horse and asked him to move. Finally, after a few halfhearted cowkicks, Dyfed started cantering. He had a lovely, easy, rocking-horse gait, and I felt like an idiot for not riding through my fear.

Then, the horse picked up speed. He stretched out and began to cover some serious ground. “Um,” I said eloquently. “You might want to be careful—“

“This is good for him,” the clinician assured us. “He’s just—“

We never found out what he was just doing because Dyfed came powering around a corner, folded his front legs, and flung himself down in the dirt at a dead run. He launched the clinician from the saddle in a perfect parabolic arc.

Oh my Sweet Aunt Fanny! I’ve killed the man!

Fortunately, the clinician lived. Not only did he live, but he fixed my horse and showed me how to make the fix permanent. (Side note: Today, more than 10 years later, Dyfed is a dream to ride. Anyone can ride him without taking out additional life insurance beforehand.)

Later, during the lunch break, I approached the clinician and apologized for, you know, the whole flinging him on the ground thing. We got talking. He asked what I did. I said I was a writer, to which he replied, “I need one of those. This publisher wants me to write a book. I’m a horse trainer. I don’t know anything about writing.”

“When you’re ready to write, call me,” I said. Privately, however, I thought, “That’s not the way it’s done! Publishers reject manuscripts. They don’t assign them.”

Shows how much I knew about publishing.

Five years later, my phone rang. “Hey, Ami? You still want to help me write my book?”

I was 9 months’ pregnant at the time, so I said the only thing that made sense. “Of course!”

And that is how I wound up working with Clinton Anderson. When I met him, he wasn’t famous either. Now, with a television show, DVDs, multiple books, sponsors, Vegas venues and more, he’s a rock star in the horse industry.

My work on Clinton’s book has led to a variety of writing projects for legends in the equine and sports worlds. I’ve been privileged to work with Olympians, world record setters, and gold medalists. I’ve written for cutting-edge headline makers and for those whose decades-old records still stand. I’ve stayed in their houses, enjoyed their hospitality, and gotten unfettered access to their brilliance.

It’s not always fun being the working writer instead of the famous star. I’ve been places where the expert whose book I just wrote is so busy signing autographs that he refuses to shake my hand or even acknowledge me. Some of my biggest and most prestigious writing projects don’t even bear my name, which makes for interesting tap dancing when people ask what I’ve done.

Still, for the most part, I have the best job in the world. All because when someone asked me what I did, I said, “I’m a writer.”

When I speak to wannabe-working writers I advise them to take themselves seriously.

Do you want to be a writer? Good.

Do you write? Even better!

Can you absolutely, positively, no-questions-asked finish what you start? Can you take criticism and work within a deadline? Now we’re cooking with gas! If you have the skills and know you can deliver, when people ask you what you do don’t hesitate to tell them. Say “I’m a writer,” and mean it! Keep developing your craft and strengthening your skills. One day (perhaps when you least expect it) it will all pay off. You might not be famous, but you’ll be something even better: you’ll be working!

Bio:Ami Hendrickson, her husband Robert, and Dyfed.

Ami Hendrickson is a bestselling author and award-winning screenwriter. Ami is the ghostwriter for several internationally recognized master horse trainers and other notable experts. She is also the editor of the official Trainer’s Certification Manual for the United States Hunter Jumper Association (USHJA).

Ami specializes in teaching writing and communication skills.  She graduated with distinction from Andrews University and holds degrees in English and Education. She lives with her husband and daughter with their “vast menagerie” on a 100+ year-old farm in southwest Michigan. Ami blogs about the writing life at MuseInks. She tweets @MuseInks.